4 Foursquare Tips for Small Businesses

Foursquare has been getting some attention with this week’s release of the much improved mobile app update and President Obama’s joining of the social network. Although some refuse to check-in for privacy reasons, over 10 million people happily share their whereabouts, photos, and tips. Beyond just...

Link: What People Aren’t Saying About Social Media

While I disagree with Jennifer that these things aren’t being said about social media (most of them I’ve heard or believe myself), I did love this section of the post: How does all of this really help me make money? Consumers are much more educated and demand much more than they used to. We are...

Using Social Media for Your Company Starts with Planning

When companies enter the realm of advertising and marketing they do one thing that either makes or breaks their campaign. Research and planning. They’ll spend a lot of time deciding who they are, what they want to say, what target audience they’re going after and how they’re going to...