(Link) The Beacon: Clever or Creepy?

I personally am going to go with creepy. It reminds me of the scene in the Tom Cruise movie, “Minority Report”, where Cruise’s character was walking through the mall and getting custom ads because of his retina scan.

Here’s the beginning of the post:
Today is apparently “Beacon Day” in Wurreyville. I was going to post today (and don’t worry, still will tomorrow) a fun little write up of “Best Holiday Gifts to Buy the Geek in Your Life,” but got sidetracked by a day-long obsession with the Facebook Beacon. It dominated today’s CustomScoop’s PR Blog Jots, and I just recorded a Media Monitoring Minute about it for tomorrow’s For Immediate Release.

While I’d love to assume that most people reading this are already well-aware of Facebook’s recently unveiled “social ad” system, allow me to explain for anyone still in the dark. Facebook has teamed up with outside vendors (Overstock.com and Amazon.com, to name a couple) and embedded cookies in your browser in order to track user purchases for advertising purposes.

Read the rest of the article on Blogstring.com

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November 28, 2007 | Filed Under Facebook, social media, social networks

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One Response to “(Link) The Beacon: Clever or Creepy?”

  1. Weekly Digest of the Social Networking Space: Dec 5, 2007 on December 5th, 2007 3:18 am

    [...] Revolt: Facebook’s Beacon rejected and dialed down Facebook scales back it’s aggressive information gathering and respects users time by letting users opt-in for many Beacon features. Much of this started with a groundswell like petition with MoveOn, most think of it as creepy rather than clever. News sources suggest that Facebook will have to scale it back as privacy concerns continue to swell. This is a great example of how the market has responded using social media to products, yet Facebook should have tested it with key users first. [...]

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