Link: Social Media: The Instant Brand Killer

The good news is that social media is user driven. The bad news is that social media is user driven. Yes, there’s the rub. Users are fickle creatures – they can love a product one minute and then drop it like a lead balloon the next, depending on their experience with the product, a rumor, or whether they have had their morning coffee yet. And if their experience is bad, the noise is generally louder. To protect their reputations it’s not just journalists that companies have to impress these days. It’s anyone with a computer and an Internet connection. Love it or hate it, the user community now has enormous power over the online reputation of a company or brand.

For the full story click here.

Bookmark to:
Add 'Link: Social Media: The Instant Brand Killer' to Del.icio.us Add 'Link: Social Media: The Instant Brand Killer' to digg Add 'Link: Social Media: The Instant Brand Killer' to FURL Add 'Link: Social Media: The Instant Brand Killer' to blinklist Add 'Link: Social Media: The Instant Brand Killer' to My-Tuts Add 'Link: Social Media: The Instant Brand Killer' to reddit Add 'Link: Social Media: The Instant Brand Killer' to Feed Me Links! Add 'Link: Social Media: The Instant Brand Killer' to Technorati Add 'Link: Social Media: The Instant Brand Killer' to Socializer 

This post was written by Michael Terpin

November 7, 2007 | Filed Under Links, social media

Leave a Comment 

Comments

Leave a Reply