Social Media: It’s a conversation.

This past September I attended the Podcast and New Media Expo in Ontario, California. One of the speakers, my Twitter/podcaster friend Evo Terra, spoke on turning fans into contributors. One of the points of his talk was that you can’t tell your audience how to talk with you. I found the point very interesting, so I decided to put it to the test.

One of my podcasts has a forum, a blog, an email address, a voicemail line, a Facebook group, a LiveJournal group and my twitter feed as means of communication. The result? The most feedback I’ve seen for a “new” podcast. Not limiting the way people can contact me has opened up lines of communication that I haven’t experienced with the other popular, older podcast I work on.

I’ve also made an effort to respond to all of the feedback, it’s daunting sometimes, simply given the sheer amount of feedback there is – but people appreciate it. The bloggers and podcasters I am most loyal usually aren’t the most “professional”, they’re the ones that treat me as part of the conversation and respond to what I have to say.

I believe as new media and social media grow and adapt the only people who are going to have a strong voice are the ones who understand the need for conversation and open themselves to it.

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November 2, 2007 | Filed Under social media

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