Manifesto

Social Media World is dedicated to investigating, reporting on and analyzing all things related to social media. For those of you still hiding under a rock, social media is the aggregate term describing the new forms of collaborative media using new authoring tools that were originally called social software, including blogs, podcasts and viral video. Here’s how Wikipedia sees it: http://en.wikipedia.org/wiki/Social_media

SMW is the creation of Michael Terpin and Jennifer Fader, who run SocialMedia.us, the first standalone social media division of a national PR firm. Terpin also runs Terpin Communications Group, a Los Angeles-based high-tech PR firm with offices in San Francisco and New York and a global clientele. Jennifer previously ran Synchronicity Media and authors the blog the Infonaut. Terpin also authors Uncorporate Communications, a blog on corporate communications, and TechPartyList, which tracks parties at leading tech trade shows.

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