Link: Indiana Jones Does Social Media Campaign Right on Facebook

There’s a great post on the Indiana Jones Facebook campaign. I was one of the people who sent out the free Indiana Jones hat, and I will agree – they did a great job with the Facebook stuff.
The Wednesday morning before the movie hit theaters two days later the company provided Facebook users the ability [...]

Link: What People Aren’t Saying About Social Media

While I disagree with Jennifer that these things aren’t being said about social media (most of them I’ve heard or believe myself), I did love this section of the post:
How does all of this really help me make money? Consumers are much more educated and demand much more than they used to. We are all [...]

Using Social Media for Your Company Starts with Planning

When companies enter the realm of advertising and marketing they do one thing that either makes or breaks their campaign. Research and planning.
They’ll spend a lot of time deciding who they are, what they want to say, what target audience they’re going after and how they’re going to position themselves in the marketplace.
But when some [...]

Social Media Overload

“How do you do it?” A friend recently asked.
“Do what?” I ask.
“All the ’stuff’ you do,” waving her hand to indicate the amount (I supposed).
“Which stuff in particular?” I asked, since I do a lot of this nebulous ’stuff’.
“The Twittering, the blogging, etc.”
I had to laugh. Once again someone who ‘didn’t get it’ had asked [...]

Social Media – Get Off My Lawn Syndrome

Spend much time with technology and media and social media you learn something very quickly. You learn what I like to term the “get off my lawn syndrome”.
And what IS get off my lawn syndrome?
To boil it down in a nutshell? It’s lack of common courtesy.
It’s a disease that plagues people who feel they need [...]

In Search for a Blog Directory and hugs… I mean RSS Hugger

I do a lot of blog reading. And recently I read about RSS Hugger on CatchthePost.
Finding a good blog directory is kind of like the elusive holy grail. Many of them are jammed with spam blogs and worthless links, which makes it hard to find quality content. Not so wit rssHugger, or so said [...]

Just Remember Even Your Smart Users are Dumb

Plurk has been getting a lot of coverage lately due to Twitter’s increasing outages and disabled services. Plurk offers an interesting alternative to Twitter with a lot of different features.
The problem? I can’t see the timeline. I have to use this picture from Kyle over at LostInTechnology to illustrate what I’m missing:

Now, I’m fairly tech [...]

Informal is the New Formal

Being online as long as I have (which makes me sound old, but really I’m not) I’ve learned something extremely important that I realized more companies would realize.
Informal is the New Formal.
What does that mean? It means that companies trying to connect with their consumers online need to be more transparent, open, [insert a bunch [...]

What Do You Do When the Shine Fades from Social Media Celebrities?

This is a post I’ve been thinking about for awhile, but not entirely sure how to go about it, so I thought I’d ask for some help. Let me start with a story. The names have been changed to protect the innocent (me), but really the story has happened so many times you can fill [...]