Does the Target Snub Make You Less Likely to Shop There?

After the buzz over Target snubbing a blogger hit the blogosphere, it made it all the way up to the New York Times. But will the news hit bloggers and their readers harshly? Would you be less likely to shop there (if you already were)? I’m curious of the real dollar impact that this will [...]

Making Money Online – Reality or Just Another Scam?

~ A Guest Post by Jeff at Buzz My Blog
We’ve seen them a million times – annoying pop up ads, spam emails, and flashing banners claiming that you can make $2000 a week in the comfort of your own home with only a few hours of effort. Is this true? Is it really possible to [...]

Target Learns Exactly Why it Should Engage Bloggers

Recently Target refused to talk to a blogger, now they’re “reviewing” the policy of only talking to traditional media outlets.
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Online Video Monetization – Product Placement and Optimal Impact

Thousands of videos are uploaded by web publishers each day in hopes of tapping into the growing consumer demand. In-video advertising is becoming standard practice by publishers to attempt to monetize their investment, however these ads are usually not as effective as a practice that been adopted by TV for quite some time: product placement. [...]

5 Reasons NOT to Use Social Media

Why Should You Do Social Media? It seems to be a huge topic of discussion. Why make the effort to do social media? Why spend your money on social media strategies and campaigns? Why optimize my company within social media? Why do it at all?
Here’s five reasons not to do it.
1. You, yourself, do not [...]

Cloverfield’s Successful Opening Partially Credited to it’s Online Campaign

The monster movie written by Drew Goddard, whom I met last December during the WGA strike outside of Fox Studios, pulled down $41 million in its first weekend, which is well above its $25 million budget. The opening weekend could be a new record for any movie opening during the Martin Luther King holiday.
According [...]

An Open Call for Ending the Caucus Format – Can’t Technology Come to the Rescue?

 
 
 
I just finished participating in my first-ever caucus — the just-resolved 2008 Nevada caucus to determine the Democratic primary race — and I was pretty horrified by what I saw. 
As a brand-spanking new citizen of the great state of Nevada (which I know realize is pronounced, against all history, Spanish equivalent or common sense, Neh-VADD-ah), I [...]

Twitter: My Human Powered Google

This morning I was looking for a “FeedReader-esque” application to use on my Mac. Did I turn to Google? No, instead I turned to Twitter. Why? Because of the human component. Yes, I may have to wait a bit longer for my answer (3 seconds instead of instantaneous), but I get “real” answers. Not just [...]

Truth in Social Media

I think intuitively we all know we want truth when dealing in our social media circles. We want people to be who they say they are. We want “bloggers” to actually be people who blog. We want people who send us links to send them because they’re relevant and informative, not because they’re trying to [...]

CES Gets It, AVN’s Adult Entertainment Expo… Not So Much

As noted in my last post, CES has really embraced the blogosphere. Dedicated rooms for bloggers, easy access to conferences and briefings, even a robust CES blog (which even linked to our sister blog, (CESPartyList). And CES’ wise strategy paid off big time — the world’s largest consumer electronics show generated 21,369 news [...]

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