In the Club

Today’s WSJ’s Small Business section leads with a gushing paean to social media techniques and tactics, with a broad and bold endorsement of social media tools as “the future is now” of PR. Emphasizing the tenets of social media – relatively low cost of entry, velocity and ease of use, the Journal seems to be [...]

When Machines Blog

The Microsoft XBox not only enables users to dedicate staggeringly big chunks of their lives to game play. Now the XBox blogs as well. Yes, you read right. The machine created blogs, such as this one, create a narrative based on individual gamers’ accomplishments and even comments when a player abandons a game or skips [...]

Attack of the Vertical Technoratis?

Monitoring the blogosphere and tending to its many participants, while measuring any one blog’s influence, is a lot like painting a bridge. By the time you get to the end, the bridge’s paint is already chipping again at the other end and the process starts all over. Interestingly enough, it’s fashion that’s leading the way [...]

Live from the Mobile Entertainment Summit..and Showtime for Apple

The social meda world has gone mobile. We’re here live at the Mobile Entertianment Summit, a gathering of the mobile-minded convergence minds produced by iHollywood Forum. Attendees are all trying to play the role of oracle – will consumers flock to mobile to consume new content, grow social networks and live their digital lives? There’s [...]

RSS: Too good?

Kids these days. Social networking “It” site of the moment — Facebook –has “faced” massive uproar amongst its college-aged and youngish fans. The problem – RSS is just too good! Users feel uncomfortable with other users being able to “track” their profile changes – the engine of which is built on RSS technology. While some [...]

Carson Daly is New Media’s Dick Clark

Carson Daly, according to Variety, has broken down YouTube’s “4th wall,” plucking viral star Brooke “Brookers” Brodak to a full develpoment deal. The 20 year old viral hit is the first “breakout” star from YouTube. Her parody song was viewed over one million times on youtube.com. In recent years, Daly has become the Dick [...]

A note to readers – LA Times rings in new era

From today’s Los Angeles Times, Page A2: “Beginning today, email addresses will appear at the end of staff-written articles in Times news and feature sections so readers can communicate directly with reporters and columnists.” A clear call for consumers to directly enter the conversation. The days of gatekeeping (at least at the L.A. Times) are [...]