Staples Offering Free Resume Printing and Business Cards

It seems like everywhere in my circle of friends and aquaintances there’s someone who has been laid off. In an economy where cash is tight, every little bit of savings would be helpful!
In comes Staples with their Career Stimulus Program to help job applicants find their dream gig. You have to write the resume of [...]

Link: Mashable Features How to Plan a Social Media Campaign

Aaron over at Mashable wrote a fantastic piece on how to “start” planning a social media campaign. Now if more businesses embraced this – we’d not be seeing so many social media flops.

Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to [...]

Link: Indiana Jones Does Social Media Campaign Right on Facebook

There’s a great post on the Indiana Jones Facebook campaign. I was one of the people who sent out the free Indiana Jones hat, and I will agree – they did a great job with the Facebook stuff.
The Wednesday morning before the movie hit theaters two days later the company provided Facebook users the ability [...]

Social Media Blog Carnival #002

Welcome to the March 17, 2008 edition of social media blog carnival. Thank you so much for everyone who participated! There’s some great posts this edition.
General Web 2.0

Christine presents Traditional Website vs Blog Format posted at Me, My Kid and Life. This is a great, in-depth analysis of a personal website vs. [...]

Why Social Media People Need a Copy Editor

SMogger Social Media Blog has a great post on this Facebook ad that Smogger found. This only illustrates the need for Social Media campaigns to not only engage spell check, but to invest in a good copy editor.
I am not the best attention to detail person. I look at some things and “see” the [...]

Online Video Monetization – Product Placement and Optimal Impact

Thousands of videos are uploaded by web publishers each day in hopes of tapping into the growing consumer demand. In-video advertising is becoming standard practice by publishers to attempt to monetize their investment, however these ads are usually not as effective as a practice that been adopted by TV for quite some time: product placement. [...]

Cloverfield’s Successful Opening Partially Credited to it’s Online Campaign

The monster movie written by Drew Goddard, whom I met last December during the WGA strike outside of Fox Studios, pulled down $41 million in its first weekend, which is well above its $25 million budget. The opening weekend could be a new record for any movie opening during the Martin Luther King holiday.
According [...]

Bloggers Bite Back over Social Media PR Spamming

With blogger outreach campaigns barely a few years old, and no training/certification programs to provide standards and guidelines, PR and marketing folks have a slippery job of keeping tabs on the ever-growing blogosphere and the evolving “best practices” in using social media for their clients’ marketing initiatives.
Some of today’s “alpha bloggers” have been complaining and [...]