Don’t Vote: Capturing the Viral Video

Yesterday the “Don’t Vote”, non-partisian PSA rocked with a large viral launch. The video, created by Leonardo DiCaprio’s production company (Appian Way), features a Whose Who list of celebrities [Amy Adams, will.i.am, Jennifer Aniston, Kevin Bacon, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Dustin Hoffman, Anthony [...]

Get the Whole World Talking: Interactive Contests

A couple days ago, the internet web series, Doctor Horrible’s Sing Along Blog, announced a contest based on their series. The Evil League of Evil (which is just what it sounds like) announced they were taking applications for new members. To apply you need to create a video and upload it to one of the [...]

Changing Hollywood – One Internet Show at a Time

During the Writer’s Strike last December there was a lot of talk of Hollywood professionals turning to alternative methods of telling their stories and plying their trade. Joss Whedon, creator of the cult TV series Buffy, Angel and Firefly, decided to do it. “It is time for us to change the face of Show Business [...]

The Next-Generation Impact: What blogging did for politics, music video now repeats?

The buzz all weekend has been the video created by Will.i.am from Black Eyed Peas –
The Yes We Can Song music video by Black Eyed Pea’s Will.i.am has hit over 10-Million views over the weekend on the web site alone, yeswecansong.com, this doesn’t include the over 1-million views on YouTube. The video is #1 [...]

Cloverfield’s Successful Opening Partially Credited to it’s Online Campaign

The monster movie written by Drew Goddard, whom I met last December during the WGA strike outside of Fox Studios, pulled down $41 million in its first weekend, which is well above its $25 million budget. The opening weekend could be a new record for any movie opening during the Martin Luther King holiday.
According [...]

The power of viral marketing (and books)

A great post from Buy a Friend a Book about the power of bloggers suggesting books.
I know myself that if a Twitter friend suggests a show, book or music artist – I usually will check them out. My Twitter/podcast friend Mur Lafferty has been the person I follow the most. She hasn’t recommended something yet [...]