Yahoo! could AMP up Ad Networks!

As Yahoo moves into the ever expanding ad-exchange network field, their new AMP! platform is an added bonus to the transitioning advertising industry. Through the easy to use and attractive interface of Yahoo’s AMP!, the game of buying and selling advertising online will become more efficient and effective. With Yahoo’s open API, AMP! will further [...]

Does the Target Snub Make You Less Likely to Shop There?

After the buzz over Target snubbing a blogger hit the blogosphere, it made it all the way up to the New York Times. But will the news hit bloggers and their readers harshly? Would you be less likely to shop there (if you already were)? I’m curious of the real dollar impact that this will [...]

Online Video Monetization – Product Placement and Optimal Impact

Thousands of videos are uploaded by web publishers each day in hopes of tapping into the growing consumer demand. In-video advertising is becoming standard practice by publishers to attempt to monetize their investment, however these ads are usually not as effective as a practice that been adopted by TV for quite some time: product placement. [...]

Top Five revelations from Ad:Tech New York

1 – The online ad boom continueth – forget the stats, you could barely move on the show floor and guys in T-shirts were sighted (by me) buying Dom Perignon for their booth babes – in the lobby bar – nuff said?
2 – They’ve outgrown the Hilton, but they can never leave (every time they [...]

Bloggers Bite Back over Social Media PR Spamming

With blogger outreach campaigns barely a few years old, and no training/certification programs to provide standards and guidelines, PR and marketing folks have a slippery job of keeping tabs on the ever-growing blogosphere and the evolving “best practices” in using social media for their clients’ marketing initiatives.
Some of today’s “alpha bloggers” have been complaining and [...]

Social Media marketing isn’t just another channel

A great post over at the BKM Blog talks about social media and marketing. Brian Magierski, SVP & Chief Development Officer for BSG Alliance Corporation points out that a, “massive power shift is underway with customers and consumers, powered by Web 2.0 and Social Media. More information is in the hands of customers now than [...]